Under the label of Tartan Donkey we are looking to create a range of handbags, travel bags and accessories, which will be targeted at a youngish, or at least young at heart, clientele.
For our first product we are focusing on creating a handbag for women.
The product must be vegan, using either artificial (but environmentally friendly) materials or natural non-animal materials. We are very much open to suggestions as to which materials might be suitable, bearing in mind that for our first product we don’t want the production process to be too complicated, specialised or prone to flaws or failures.
The products will initially be sold through Amazon.
Amazon is effectively the product equivalent of Tinder so the visual impact of the product is of paramount importance.
Our target audience like something a little different, they prize quality, and appreciate our products being respectful of both the other creatures with whom we share this planet and the planet itself; they are also a little hippy (but perhaps not too much).
So the product should be visually distinctive.
Market Level: Premium
Customer: Female 20 to 35 Fashion Conscious Professional
Brand Character: Statement Feature Compassionate Environmentally Responsible Edgy
Price Point: £100 - £200
Materials: Vegan (artificial or natural non-animal)