Our target audience are executives and senior professionals working in the supply chain and logistics industry. They may come from companies such as DHL, UPS, FEDEX as well as working in companies such as Estee Lauder, Harley-Davidson, Microsoft.
The event is held in Singapore every year but is targeted at a regional (Asia Pacific) as well as a global audience (with delegates coming from Europe and USA).
The event is designed to bring supply chain leaders and executives together for 2 days - one day of open sharing and discussion that culminates in a night of appreciation and celebration and another day of technical tracks and workshops.
We want to have a brochure that stands out from normal event brochure that just list speakers and topics but instead focus on an industry networking event that brings people together to network, share and learn from each other.
Over the last seven years, we have received common comments and observations that our event is different from other conferences. We stand out because we run our event in an informal manner and hold a lot more discussions rather than having single-speaker sessions. We got comments from delegates in previous years who said that "we are the only event that they attend without feeling bored or wanting to run away" and people who said that "this is one of the best conferences that he has attended....and he attends many conferences worldwide."
One delegate actually said that the difference in our event is not because it was run impeccably and professionally but because it was run with a passion and belief in connecting the supply chain and logistics community.