Olympus Australia sells high-end technical equipment across medical, life sciences and industrial markets. We have over 300 staff across Australia and NZ.
Early this year we launched an online reward and recognition platform called Shining Stars to allow our staff to recognise each other by way of sending an e-card or nominating a colleague for an Instant Reward. To be clear, this is in internal platform only.
If the Instant Reward nomination is approved by the nominee's manager then the nominee receives points that are added to their Shining Stars account. Points can then be used online to buy various goods, services, experiences, vouchers etc.
So, with this in mind, our target audience for this piece of work is our internal staff and the goal is to increase awareness of the Shining Stars platform by creating a highly engaging piece of collateral that's clearly branded with the Shining Stars artwork.