I am looking for a postcard concept that promotes our Local Search Engine Service where we take a business's information and publish their basic info, pictures, videos, product/service details, etc. out to 50 of today's top Local Search Engines.
I'm thinking 4 x 6 to keep mail costs down but would be open to a slightly larger format if the design requires it or the additional space would make it more compelling.
Keep in mind that being listed on the top local search engines will drive targeted traffic to any small business. Prospects searching for a local business are much more likely to call, visit website, book appointment, optin, etc. Upward SEO offers a cost effective Local Optimization service and charges $399 set up and only $149 per month to be listed on all of these search engines. The package also includes monitoring and reporting.
Keep in mind that many if not all of these small businesses are already spending hundreds of $$$ or thousands of $$$s a month on marketing and advertising that just doesn't work. Yellow Page ads, Pay per click marketing, ads in the local newspaper! Why waste your marketing dollars!!! Reach people looking for your service in your local area when they are searching online!!!!
I've attached a draft of two different concepts that directionally showcase what I am thinking. The goal is to have the front of the postcard state the problem and the reverse to provide a solution. The problem here is that being included on the top 50 local search engines, and having your information published correctly, is essential for being found online as more people turn to local search (more than 40% of all Google searches are local) and the MAJORITY of local businesses aren't aware of this or, more importantly, included on these search engines. Additionally, having your business information included on these authoritative sites help improve your organic rankings for target keywords.
I want the small business owner and professional (restaurant, insurance agent, broker, or dentist) to connect instantly with the postcard and say to him/herself, "Yeah, I don't want to miss out" or "I have to do this!" or "Wow, this looks like a great way to reach my target customer" and at the same time provide powerful reasons to act - proof points, strong call to action, sense of urgency.
I offer a free diagnostic report to businesses to show them where they are/aren't listed on local search engines which can be used as a call to action "FREE Business Listing Report" or "Save 10% with code: post092013"
The postcard must have the upward SEO logo, phone number and URL. Other than that, I'm open to whatever you suggest. The winner will be the individual who can create a compelling message, make the postcard stand out, and have a strong call to action/reason to respond.