It's all about human being, hiking, handle disease and become a better person with yourself.
From the design, I let it open to you. I currently have not a fixed idea how it should look like. Only 3 things are very relevant. There is an initial situation, a way to handle it (to grow, to “heal”) and the end solution. All about hiking and the path to yourself to handle things like stress.
Only point. It has to be a A1 format and like a picture to use as an presentation. In fact, we want to use it for a pitch at potential investors.
There are different disease people are struggle with. Some are psychosomatic affection, posttraumatic stress disorder, stress, pain, fear, sleepless, burnout, depression, …
This is where they come from. This is the initial situation
With hiking they learn to handle the stress, to obviate a burnout, ….
They understand the mechanism they are already in and have a guidance to find their own way out….
Hiking is reducing the chemical substances in our brain which are relevant to feel stressed, unsecure, sleepless….
It’s all about their way to find out of this situation. It’s all about healing….
The end solution:
The sick person is back again in feeling good. All changed from bad to good to great. It’s like to climb an mountain. The way is very difficult, painful and hard but if you are on the top you feel amazing, as you could hold the whole world in your hands….
People with psychological disease are able to reduce or skip their medicine. Are able to live a normal life without (or less) help/medical care. For example, one of the patients have been able to skip all drugs in spite of he has still schizophrenia.
As I wrote, it’s having to be an A1 which we can use to print out and have as the baseline for a pitch. It’s like tell a story. This will be the guidance for the story.