We need a product label (front and back) designed for an MFI certified USB cable for potential retail placement in brick and mortar stores.
Deliverable to be sent back to us in ai and pdf form based on the dCables_Packaging_1783_edit.jpg template
Please read the entire brief and any accompanying documentation and attachments before you begin to design.
IMPORTANT NOTE: Our target size for the label is the attached label template which is 228mm tall and 63.5mm wide. If you can’t satisfy the Priority 1a and 1b below AND include all of the required elements within those dimensions then we’ll allow designers some flexibility on the width of the package label. We’d like to try to keep the width under 88 cm but if a designer thinks he can make the package amazing and needs to go a little wider then we’re OK with that.
See packaging template attached for dimensions - (228mm tall X 63.5mm wide)
Priority #1a- Show how the cable bends:
The Bendy is a flexible cable and the #1 thing we want to do on the front of package is to somehow tell the story of how flexible, bendable, twistable the cable is even though the actual cable sitting in a straight vertical pattern inside the package. (See package images below)
We want to visually , either through illustration or image, to show the customer who sees it on the shelf that the cable has these unique qualities.
See the images and gifs on our Kickstarter page for more idea of how the cable bends and twists, despite it’s thick rubbery coating. http://kck.st/1CDMqVi
Priority #1b: Bright contrasting colors:
We really want the overall colors and design to be bright and contrasting. We want the package to really stand out on the shelf visually. Also note the actual cable colors are white, black, orange, blue, green, pink so keep those varying colors in mind and how they contrast when designing the package.
Copy and elements on FRONT label:
All of these elements must appear on the Front:
After Priorities #1a and #1b discussed above are satisfied, then visual hierarchy priorities are : product name “BENDY” to be highest, then dCables logo, and lastly MFI logo.
Product Name : BENDY 7 inch USB Charging Cable (NOTE: ‘BENDY' must be larger or more prominent in the visual hierarchy vs ‘7 inch USB Charging Cable’)
LOGO element: by dCables (with logo) - can either use the streamlined horizontally based dCables logo or vertical option. Both are attached.
LOGO element: MFI Logo at the bottom - please read attached MFI guidelines document BEFORE starting. It contains very important info about the MFI logo placement, size, color.
TEXT element: I’d also like to include “Flexible” and “Durable” in small text right above the hanging tab insert in upper corners.
Copy and elements for BACK label:
* Note: All of these elements below need to be included. The order in which they appear in this list shows their hierarchy and priority.
LOGO elements: PhoneRumble by dCables, with PhoneRumble subordinate to dCables
TEXT: Bendy 7 inch USB Charging Cable
Length: 7 inches ( 17.78cm)
Apple Lightning to USB Type A connectors
Rated at 2.4 Amps
- Perfect for power banks & car chargers
- Fits into pocket, small purses and bags
- 6 vibrant colors
Made for iPhone 6, iPhone 6 Plus, iPhone 5, iPad(4th generation), iPad mini, iPod touch (5th generation), and iPod nano (7th generation)
TEXT Element: (this text can be very small fine print but needs to be readable.)
“Made for iPod,” Made for iPhone,” and Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may effect wireless performance. Lightning is a trademark of Apple, Inc.”
Barcode element and 'Made in China' text:
Dimensions of barcode, including clearance, and Made in China text are .875 inch height X 1 inch width
(UPC code) = 849944300117
UPC barcode graphic attached below.