We're designing a label for a sophisticated, delicious, chocolate wellness supplement that comes in three mood formulas or "flavors". You're designing one label style of three mood variations for an amber glass jar with a black lid.
The product needs to state the brand and the product while clearly and quickly showing a customer how it's going to make them feel so people can shop by effect. We imagine people buying all three and using them in different moments throughout the day or week.
The label should feel inviting, and magical, but sophisticated. This is a product that takes immense skill to craft, has truly high quality ethically sourced ingredients and has a detectable effect from the medicinal dose of adaptogen herbs. This is to set a mood, create space, open up, and Mood Magic should be enjoyed as a daily treat and special "you" moment, but it should also be fun and light hearted.
We want people's curiosity piqued "what's that?!" But then to instantly get it when they pick up the jar.
Label Front: Logo, Descriptor "Chocolate adaptogenic wellness", Mood Formula Name ( 1) Glow, 2) Sooth 3) Shine ), name potentially other info to guide a shopper.
Label Side A) Should include space for romance copy including some quick benefits bullet points or wellness tips, social handles
Label Side B) Should have space for ingredients, FDA warning statements, a barcode and manufacturing contact info
This is all about creating a daily wellness routine and using whole plant medicine to help curate your mood whether it be to shine a little brighter and get a little more into your body and chill.