Dr. Raw Organic Cannabis Edible Package

Dr. Raw Organics

We are a group of medical cannabis entrepreneurs that started from scratch, literally. Over 6 years ago an acquaintance loved our baking and asked us to make some "pot cookies". We fell in love with the craft, then raised the bar a bit to adhere to our health conscious standards. We started a small medical marijuana collective to distribute our organic, handcrafted edibles to the San Diego, California area. We called it the Raw Medical Marijuana Collective or just 'Raw' to our members. Suddenly, people started calling from Los Angeles and San Francisco asking for our edibles. They also wanted to know if we could make tinctures, oil extracts, and balms to treat serious conditions such as epilepsy and cancer. We said 'sure!' and its been a huge hit ever since! Now that we have a 4,000 person member base, we have created an actual brand 'Dr. Raw Organics' that we can proudly wholesale our products all over California and one day...beyond. Our brand- 'Dr.Raw' -has a line of 7 edibles, 2 tinctures, 2 oil extracts, and a balm/salve. The brand stands for the purest organic,non-GMO, fair-trade, gluten-free, and vegan ingredients in the industry, transparency in our crafting processes, lab tested quality products, and our hearts in every product we make. We have a very wide target audience including 80% adults over 30 years old and many elderly. An important thing to note is that many of our members are first timers and have never used cannabis. The tone is serious with a lot of our patients because approximately 40% of them are using our products for what would be considered a serious or life threatening condition. While many cannabis entrepreneurs are looking to appeal to recreational cannabis users, we plan to keep our focus on the medical cannabis market. For us it is much more rewarding work. We have received many phone calls from patients in tears who have had their lives changed by cannabis. We now have 10 on staff working tirelessly to keep more stories like these coming.

We need a 'universal' edible package that will be uniform in design for our 6 bagged edibles. Everything on the packages will be the same, except 3 areas that will be unique to each package: the product title, the product features(organic, non-gmo, etc), and the ingredients list on the back. To see photos of how we currently use our edible bags and what the products are, check out: http://www.rawmmc.com/menu.

The design should appeal to all ages with a serious tone, not too childish or cartoonish.

***Notes for finalists:***

-we need to add a space on the back for the nutritional labels (now attached to project files)

-also, we will be adding barcodes to the final design so a space for that is necessary

-the warning and ingredients text on most back designs is nearly the same size as the about us or mission statement text. The ingredients and warning should be much smaller and less invasive to make the about us text more inviting.

-cookie pie shape on back design should look like an actual cookie and less like an orange slice or pizza

- The only logo to be used on the top of the front design should be the Dr. Raw Organics logo text WITHOUT the full circle artwork/leaf adornments.

-Please do not mimic 'Bebas' font from our current website and packaging. We are looking for a more natural/organic font similar to Newman's Own brand.

-The use of symbols for the product features on the bottom front is preferred. We do not like the text only approach. It looks too wordy and uninviting.