ANIMA FITNESS is a corporate fitness management company that I had the pleasure and honor to create the brand identity .
"ANIMA" is a latin word that means an individual's true inner self that in the analytic psychology of
C. G. Jung reflects archetypal ideals of conduct. 
Also in some other analytics it can mean the inner feminine part of the male personality.
which why i thought of  using two principal shapes inside of each other like a yin and a yang.

Beside representing the concept of  inner self and the two genders men and women, 
The two shapes also stand for a numerous other meanings ,the triangle represent
strength,reliability ,energy and growth while the hexagram Stands for 
organic ,balance, symmetry and originality.