Toucan Toes is a socks brand that is geared towards premium fashion socks. The name Toucan was chosen because of the bird's colorful beak; the brand produces tasteful colorful socks in both striped patterns and plays on geometric patterns such as herringbone, houndstooth etc. The target audience is an urban, fashion-conscious person aged 20-45.
I've attached toucan-related logos that I liked on the Internet. Although these logos all show birds, the logo for this project does not need to have a detailed toucan in it but can instead rely on abstraction or geometric shapes to suggest the brand's purpose.
Keeping the premium nature of the brand in mind, mascots or cartoons should be avoided.