Guru is a brand of fishing apparel design for those who love to fish but are ocean enthusiast overall, Other brands that I like and want a similar feel to are Huk, Scales gear, Pelagic, Salt life, Gillz and Columbia. Also It is very important that we have a symbol or "mark" for the brand such as Gillz has. I am open to ideas but a few suggestions might be using The G in guru and adding some typle of fishy element to it or using an abstract fish or fish face, If we use a fish I would like it to be very unique to GURU.

Industry
Retail