Be Bold. Be Revered.
The organization will be offering beard care products with the intent to expand further into the male care market. It’s target audience should be males over 21 who are looking for reliability and sophistication with the product. Our market differentiator should be a unique blend of bases and essential oils for males with any type of beard or those who wish to acquire a beard. The business will be primarily e-commerce so strong brand recognition is essential as direct sales may be to consumer and businesses alike. We were Initially toying around with the image of a man’s face, beard, etc...but we are here for creativity. We need a strong logo for what will be our strong brand.