The logo with letter 'L' slightly slanted visualized A Scale with 3 Grains above it represent the units.

Typewriter font style used in the logotype, bring nostalgic and classic feeling. Like writing with a typewriter, it's harder to edit our carbon footprints than making one.

Scale symbol of balance is a device used to measure weight or mass. The scale also metaphor of justice, matters 'being held in the balance'. Now more than ever, we need balanced lifestyle that can be reached through consumptions with consciousness, from grain to grain (step by step).