1. Attention
In this poster, picture a small child deliberately exaggerated, in order to attract the audience. "The target audience" is the "parents" who have small children, they will find it "curious" want to see the contents of this poster for young children pictures to remind them with their children.
2. Interest
After the audience's view photos of small children. Their eyes will be directed towards the "YOUTH CIRCUS PROJECT" which makes them feel "interesting" to know more than the content of the poster.
3. Desire
"COME JOIN US WITH YOUR CHILD" is a "suggestion" and words of persuasion that invites parents to include their children to this extra curricular program.
4. Action
The phrase "action" here lies on the bottom of its own that contains the website / email / telephone number. Deliberately made as small as possible so that the audience pay more attention and be remembered in their memories. So that they will contact an existing contact.