To create the FCN brand identity, we wanted to convey the brand's commitment to efficiency, technology, and financial responsibility. We started by conducting extensive research into the content industry and its challenges with fair compensation. We also gained insights into the target audience's preferences and needs when it comes to technology and financial products.

Using these insights, we began the design process by creating a logo that would embody the brand's three key messages - efficiency, technology, and financial responsibility. The logo features a custom-made icon that incorporates the letters 'FCN' and a graph, symbolizing the financial aspect of the brand's mission. The graph represents a steady upward trend, representing the brand's commitment to efficient and fair content compensation.

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