Design of a roll-up banner for a plant-based medical product which alleviates digestive problems!

F.Trenka GmbH

Background – F.Trenka

F.Trenka is an Austrian pharmaceutical company located in Vienna. The company has over 100 years of experience in promoting natural health and well-being with high quality plant-based medical products.

Get to know our product Eucarbon®:

The company’s main product, Eucarbon® is a plant and mineral-based pharmaceutical product for relieving digestive distress in a natural way. Eucarbon® comes in tablets that have a typical black color. Its main components comprise of vegetable carbon (hence the black color of the tablets) as well as various herbal ingredients such as senna and rhubarb root.

The Eucarbon® tablets come in a yellow colored packaging; its trade mark color which is quick to catch anyone’s eye. This yellow colour (see exact Pantone below) should be a dominant feature of any design.

Eucarbon® was first developed 100 years ago and its formulation has not changed ever since. We are proud to say that Eucarbon® is now represented in more than 70 countries worldwide.

Target group

Eucarbon® is consumed by both men and women alike and is taken from all social strata. The typical customer of Eucarbon is probably 35 years+ and – given that the product is heavily used in the Middle East –relatively conservative.

What our task is all about:

At the moment, Eucarbon® is going through a major design revamp. We have recently updated our mascot via 99Designs (the new mascot can be found in the attached file).

In this context, we require a new roll-up banner design to represent our plant-based medical product.

The banner would be mainly used during promotional activities in pharmaceutical congresses and seminars.

These criteria have to be included in the banner:

• Our new mascot (see attachment)

• Eucarbon® logo (see attachment)

• Our main slogan "Healthy Gut. Healthy Life." has to be integrated into the banner, together with the brand

• The roll-up design should generally represent our idea of a natural product (charcoal is the defining ingredient; the product further contains various herbal ingredients such as senna leaves and rhubarb root)
o This may be well illustrated with images of the individual ingredients (see attachment)

• The packaging of Eucarbon® should be integrated (see attachment)

• F.Trenka Logo at the bottom [Promoting natural well-being since 1909]

• The following key messages must be included in the banner:
Eucarbon® regulates your digestion in a natural way
-> Relieves discomfort in constipation, bloating and flatulence
-> Stimulates your digestive tract by acting mildly laxative, spasmolytic and carminative
-> Detoxifies and adsorbs intestinal gases

• The dimensions of the roll-up banner must be taken into account!
o Height x width: 200x100 cm

• Pre-defined colors of Eucarbon® (see Pantone codes above)
o The colors for the roll-up banner should be in accordance to the color of the Eucarbon® packaging yellow and dark blue which are defined as followed:

Pantone 123 C
Pantone 5395 C

• Read the Style guide (attached file)!
o Here you get further information about colors, font orientation, font etc.
o We just accept our font Avenir LT Pro

Nice-to-have:
• Amongst the attachments you will find a sketch of a senna plant

What we don´t want:
• Attached please find several stock photos that you can use

Here is the link to our new product website for more inspiration. http://www.eucarbon.com