We sell books to Afrocentric and/or socially conscious (includes people of color and white people) readers.
Our customers consider themselves "life-learners" who believe that learning something everyday; especially, about other people's perspectives and cultures, leads to empathy and positive change in themselves and the world. Moreover, our customers who are African-oriented, know that learning more about Black history and Black culture, will help uplift themselves and their community.
In regards to our socially conscious readers, here is the definition of social consciousness: Social consciousness or social awareness, is defined as consciousness shared by individuals within a society. It essentially means to be conscious or aware of the problems within a society or community.
Many of our customers have an activist spirit. They want to or are involved in their or other people's communities to help promote positive change. They will participate or support protests and social movements. They want a society that has true and sustainable equality for all. They want to be a voice for the voiceless; but, more importantly they want to help the voiceless have a platform for their own voice. Basically, they are the true meaning of an ally.
We are a serious but fun company.
We are serious about the importance and power of books disseminating information that can invoke societal change and activate people toward movements for the betterment of humanity. We are serious about the importance of people of African-descendant reclaiming their history and cultural identity that has been omitted, distorted, and appropriated. People of African-descent reclaiming their history and cultural identity leads to heightened self-worth and self-empowerment.
We are a fun company in the sense that we embrace and celebrate black excellence and black achievement. We are a fun company in the sense that being socially conscious, regardless of one’s race/gender/etc., allows one to unlearn stereotypes and trample fears, which inevitably leads to friendships, happiness, and love.
We hope that your design can capture this. Thank you.