When you are creating your first page to give an idea of your design work, please just focus on the homepage. Once finalists are selected, the other pages can be created.
1. Homepage - should include:
• Hero banner that isn't too big (should take up no more than 20% of the screen)
• Easy navigation to our products and throughout the website with a horizontal menu bar just below the hero banner
• Benefit statements in bullet point format (could use bullet points or ticks or ideally icons, etc)
• Explainer video (ideally above the fold)
• Clear call to action (which would be a button to take them to our course listings page). This should be above the fold. There should also be another one (same button) at the bottom of the page.
• Clean layout
• Contact details above hero banner (include a button to login here)
• Logos (AIFA logos, NQT logo etc)
• Instead of testimonials, please include our partner organisation logos
• Site search box near top right of screen (as per usual best practice)