Wie Neuromarketing Labs das erste webdesign Abenteuer antrat
Wofür sind Sie bekannt?
The Neuromarketing Labs
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
The Neuromarketing Labs is built on a solid scientific foundation and is founded in Germany by highly trained and experienced researchers. We use groundbreaking neuroscientific methodology and technology to understand consumer’s behavior and reactions to brands, products, commercials and prices. We measure the consumer’s brain activity on a millisecond by millisecond basis using electroencephalography (EEG) and we locating brain activity with millimeter accuracy using functional magnetic tomography (fMRI). These technologies allow us to understand the decision process, emotions, memory circuits and attention mechanisms when exposed to marketing materials.
Goal: Our new and innovative approaches which analyse how the brain reacts to marketing stimuli enable companies to gain a thorough understanding of their customers. With our methods we help our clients improving their pricing and marketing materials.
Our website should address different clients of different industries, e.g. clothing, automobile, pharmacy, perfumery, food. In summary our clients are any company or producer who is doing market research and marketing for their own products. Besides the potential clients, the website should address the international press. The goal of the website is to visualize and clarify our service by dropping down the complexity of the scientific content. Though the website should represent high quality in science and futuristic marketing at the same time.
In welcher Branche, denken Sie, ist Ihr Unternehmen am ehesten zu Hause?
Welche Vorstellungen haben Sie bezüglich Stil und Thema vom web page?
The homepage should be bright and friendly. It should have an inviting appearance, a clear structure which doesn’t overload the customer with text and illustration. All shapes and sizes should harmonized together.
Beschreibung der Seitentypen
The homepage should introduce our company and our field of activities. The customer should understand what we are doing, how our work looks like and how we can help him. Furthermore the hompage should look fancy, up-to-date, innovative and scientifically. It should be interactive with embedded videos and other visual and auditory features. It should encourage the customer to click through all the other pages.
According to the complexity of our methods and services, videos should be embedded on our website, which explaining our services, e.g. NeuroPricing, NeuroAdvertising. This would help the customer to get a better understanding of our work and moreover the website would be more interactive.
According to the usability the single pages should be readily accessible. Moreover the customer should at any point know on which page he is. In addition each page should have a uniform grid, which supports the customer in finding the information he needs.
Was vermieden werden soll
Please avoid any kinds of infantile styles, e.g. flowers, hearts, stars, etc. which don’t represent a seriousness. Furthermore, please avoid all kinds of designs, which are common for teenager blogs or gamer community blogs.
The website should represent that we are a fancy and high tech private brain scan laboratory, which use state-of-the-art neuroscientific methodology for market research and which is unique in Germany. Furthermore it is important that the webdesign is technically realizable. Hence please use common web fonts and elements which are technically unproblematic for a programmer.
Dateiformate der finalen Designs
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