This new website will be specifically focused on one particular market, which is Garage Floors Only. Feel free to lift relevant images for existing site or use stock images.
The site should serve 3 main goals:
1) Design & Marketing focused - with large compelling imagery throughout, visitors should be provided with clear and simple communication that quickly conveys who we are, what we do, and why you should choose us. Potential tags lines: "Garage Floors Fast" and/or "Garage Floor Experts". Other messaging: We use the best products, are experienced local industry professionals, offer simple straightforward pricing, easy online quoting and booking process. This information should not feel wordy, overwhelming, or overly technical - one design approach could be to present these key points as an overlay slider with one message at a time.
2) To reinforce trust, there should be a prominent testimonial section / banner where we can showcase customer quotes to reinforce our brand identity, happy customers, and quality of work.
3) The goal of the whole page and site is to guide customers to a clear call to action - this will be a clean simple real-time quote form - the customer will input Square footage, select Floor type, and choose floor color, and will be provided with an instant quote. At which point, this will link deeper in the site where an appointment can be selected from a calendar and booked. Need a placeholder reference link on or under the form for how to measure square footage. The whole idea of the form is to avoid frivolous contacting and leads. The site should help automate the sales process and produce customers who are ready to order, not just inquiries and leads.
4) Basic information about the type of product options that we offer. Specific content can be provided later. For the purposes of a design template, there are 3 main flooring options: Solid Color, Broadcast Color Flake, and Metallic Stain. I envision these presented as tiles with a picture above each with some basic bullet points listing the advantages and color options for each. The broadcast color flake is the most popular option, so it might be good to highlight this. This section will serve as a reference for and complimentary to the quote/lead form - so, this should be in close proximity to that section/element.