We want a modern and fresh look on the website while still keeping a focus on the products and giving easy access for quick purchases, at the end of the day we are an ecommerce site.
We want to convey that we are a serious business and believe the best way to do that is to have a crisp, modern design.
Many pharmacies try too hard to look trustworthy, to a point where the design finally makes you think they are not. We want to stay clear of the very typical look of most online pharmacies and what they represent.
We are mobile first! This is important to us as we believe the majority of purchases is done from mobile phones. We want the page to look great in both versions, but mobile is priority.
We send along a logo image which we are very happy with so the logo itself is nothing you have to think about changing. However you are welcome to change the colour of it if you think its needed.
Our logo is currently red/white but we want you to try and introduce other colours on the site as well. We think a page of just the red and white (as ours is right now) might look a bit too plain/boring.
Just be aware to not make the page look too much like the other online pharmacies out there, e.g. all green or blue. Basically just google online pharmacy uk and look at those sites to see what not to do.
Remember that this is an ecommerce site and as such there should be a big focus on the products themselves. We don't want a half page header/banner that makes the customers need to scroll down to get to where you buy the products. We need the products to be discoverable and purchasable quickly, and customers to navigate to the product they are interested in with ease. Functional and good looking.