Minapharm Pharmaceuticals needs a new website design

Minapharm Pharmaceuticals

More than 50 years of experience.
Our goal is to provide Innovative, Affordable pharmaceutical/ biopharmaceutical products for the needy patients in an emerging country with low to medium socio-economic standard.
Minapharm, headquartered in Cairo, is among the leading prescription medicine companies in Egypt and the Middle East.
The last decade was more towards simple pharmaceutical molecules. Currently & in the near future more complex proteins are dedicated for the treatment of more complex diseases; these entities are more complicated in structure.

• Early Embarking on Biogenetic engineering … Using State-of-the-art technology:
Accordingly, the strategy of Minapharm since decades was based on the early embarking on the concept of bridging or fusion of pharma and biopharma. In this region of the world- the first in its kind adopting the concept “from the gene to the protein”. (Using state of the art tech + attachments) (FUSION FOLDER, image no. 2) The company specializes in the manufacture and marketing of innovative specialty pharmaceuticals and through its subsidiary Rhein Minapharm Biogenetics, in the research, development and manufacturing of biopharmaceuticals.

• Acquisition of a leader in R&D … A strong international force in the sector of Biopharma:
The Acquisition of Probiogen (a top ranked German biotech company) was considered as the first acquisition in the World of a leading European biotechnology company by an Egyptian pharma company belonging to the emerging markets. (QUALITY & R&D folder, image no. 3, 4, 5, 6, 7, 7- ) & http://www.probiogen.de

• Leadership; Originally Pharmaceutical:
Our strategic multi-alliances with world leaders in their specialties is the basis of our regional leadership: probably the fastest growing producer of prescription drugs in the region, an exceptionally strong financial position, leaders recognized for innovative thinking & robust market presence.

• How do i want to be perceived in the marketplace?

• Who are my top 3 competitors?

http://www.minapharm.com

Home page may contain:
•Something representing a Desert
•Representation of something emerging out of nowhere: eg. Growing greenery
•Something representing a typical Egyptian model reflects affordability of innovation: eg. female farmer
•Pharmaceutical molecule/ monoclonal antibody
•Middle Eastern profile where innovation and cost-effectiveness are very important and should be highlighted
•A creative way to display our Constant components which must remain unchanged (slightly animated home page/ serious appeal/ our fusion model in an emerging country)
• Minapharm logo (Minapharm logo folder, image No. 16, 17)
•Pharma & biopharma fusion model
•Contributing companies (focus on multi-alliance)

Number of pages needed
2 Pages
. Home page (default website page)
. Master page (for inside pages with dynamic content)

Home Page description
Our business model is divided into Pharmaceutical and Biopharmaceutical sub-industries where both are fused together as a whole entity.
(FUSION folder, image no. 9, 10, 11)

Main messages:
•Industry: The fusion between pharma & biopharma (appearing in the model of Minapharm acquisition of probiogen)
•Our model: Through This fusion, Minapharm is the only company which allowed this emerging trend in developing countries.
•In emerging countries: Minapharm offers affordable innovation for needy patients in the area.

Suggested Slogans:
•Innovative fusion model … The first in the middle east
•Innovation and affordability
•Innovative affordable therapeutics
•State-of-the-art technology
•Fusion between pharma & biopharma
•Proprietary pharma & biopharma tech.
•A Full dedication to Research & Development

The main components should be:
•Pharma & Biopharma (fused by any sort of animation)
•Emerging countries

**Please read the attached documents for more details

-We require a very fast page loading speed => please design with the goal to have the resulting html/css/js code and frameworks including graphics not exceed 100KB to 200KB
-We want visitors to know immediately its an environmental page - through colors & images - without reading a single line of text.
-Layout should be (1366 * 768px)
-Avoid flashy multimedia
-We are looking forward to a long and lasting relationship with our new designer!
-Don’t use platform specific fonts etc.

You have to read the attached documents
-- Website Design Description 2013.doc
-- Technical Requirements.docx

** Photos attached as compressed file.