NOTE: We only want a refresh/modernization of our current design which performs very well - yes all that text on the homepage is very effective but could probably be split up or put into tabs or something like that.
I would like to start with a homepage design first, then once we find a designer we like and can work with we will move to redesign other parts of the site (sub-pages, order forms, My Account, etc.). Lots of potential work as we have several other websites as well.
The main thing we sell is incorporation and LLC formation services and those should be emphasized.
It's important to know that this page already performs well, we would like to clean it up, simplify it, modernize the menus/layout/colors (keep same basic logo colors) and generally give it a clean/simple/modern look. Wider, more "Web 2.0", clear, simple. Think Apple.
1. Clean design.
We're very familiar with A/B testing, conversion rates, constant tweaking and performance of pages so we'd like our designer to be aware of those issues as well.