Retail start-up needs elegant, minimal website

Einzelhandel

Makes it easier to shop for fashion, homewares and furniture from the independent stores that interesting bloggers are talking about. The site is similar to Hype Machine but for independent stores rather than music: http://hypem.com/ Our target audience is mid-high income, tech savvy females who value high quality design.

In the feature area on the category page, please use: This large image: http://www.mediafire.com/view/?y8zhe51hosyge0x These icons which relate to the quotes: http://www.mediafire.com/?bembg63qanvu666 Please use a selection of these images as product images:  http://www.mediafire.com/?9s7zsu4makyd0f7The category name is 'Dresses' but you don't need to use images of dresses only. For colour inspiration, please check out our Pinterest site: http://pinterest.com/thethirdrow/pins/ Put images with colours you think work well into a colour palette generator: http://www.degraeve.com/color-palette/

We have developed interactive wireframes in Axure to illustrate what we want in terms of layout. We have a logo but we have no other visual identity. We really want a strong visual identity to emerge from this design contest. What is FLEXIBLE: The grid, font sizes, image sizes, spacing, styling and 'boxes' (see the wireframes/layouts). The panels/boxes are mainly to indicate how items should be grouped eg the navigation items. Colour and font are flexible too obviously! What is NOT flexible: The functionality, general placement of items in the layout. Please include ALL elements in the wireframes. We have requested a category page design instead of a homepage design because these two pages will be very similar. We wanted to see how the expanded navigation would look on the category page which is why we chose it instead of the homepage. Category page. Layout here: http://dev2.dprtmnt.com/99designs/?Page=Categories2 The main goal of this page is to help users browse for products using faceted navigation and the sort functionality. Please design for 3 levels of navigation. Closest similar example of category page: https://svpply.com/shop/categories/home/decor/accessories Item window: Layout here: http://dev2.dprtmnt.com/99designs/?Page=Item2 The main goal of this page/window is to show users the details of a product, including a description, shipping information and which bloggers and magazines are talking about it. This will be shown in a lightbox style. Users can see previews of the next and previous items which they can click on to view details for those items. Closest example of an item window: See item views on www.svpply.com and www.pinterest.com, also Google images on iPad. Stores index page: Layout here: http://dev2.dprtmnt.com/99designs/?Page=Stores The main goal of this page is to show users which stores have products indexed on our site and to show which stores are most 'talked about' by blogs and magazines. When a user hovers over the text 'X talking about' on the right, they will see a list of magazines and blogs talking about that store. There will be two links for each blog/mag: 1. The blog/mag name which links to their profile on The Third Row 2. View store which links to the post the blog/mag has written about the store, on the blog/mag site Closest example of a stores index page: http://www.nuji.com/featured-people Please use 1024 px width design and make the design flexible with a view to it being made responsive down the track, e.g. shrinking for tablet and expanding for larger screen sizes. You don't need to design the alternate sizes for us (although it certainly won't hurt), just create a design that will be easy to stretch in and out horizontally.

Overdesigning. Too much whitespace. Capital letters. Light grey text.

Design goals • Products are the heroes: o beautiful and prominent product images o the site design will be to the products as an art gallery is to the art • Seductive browsing experience: users can’t stop exploring • Makes a $10,000 chair and a $20 soft toy equally covetable • Products and site design speak of quality and a keen designer’s eye What we want the design of the website to say about us • Talented designers NOT established brands • Made and chosen with care NOT mass made • Items to treasure NOT bargains galore • Accessible NOT over-simplified • Boutiques NOT markets • Future classics NOT latest trends • Handsome NOT pretty Keywords • Design • Original • Integrity • New • Boutique • Discovery • Confident • Exciting

Jede Design-Kategorie bietet Flexible Preise für jedes Budget. Die Kategorie Webseiten-Design beginnt bei CHF 559.