Overall, this should feel high-end, slick, and traditional yet current. This is for a West African customer, so any images with people should reflect that (i.e.-- no caucasian models). We're happy with the layout we have, and are open to completely new interpretations as well as improvements on the 'landing page' you see attached.
Landing Page Must Contain:
1. Ability to select country (between Nigeria, Ghana, USA and UK),
2. Place for users to sign up to join email list,
3. Links to the following categories, or some derivation of (What's New, Women's, Shoes, Bags, Accessories, Beauty, The Men's Store, Magazine, Help, About)
4. Shopping Cart
5. Place for users to sign into their account
Demographics: Affluent, well-connected, well-traveled West African consumers. 25-40. Living in major West African cities with all of the comforts money can buy. Male and female. Well-educated, professional people and/or socialites and celebrities. Well aware of international brands and fashion standards.
Lifestyle: Our consumers read international fashion magazines-- from the US, the UK and Africa. They enjoy luxury cars, homes, and lifestyles in general. They live in Africa, but are consumers of the world.
Web Habits: These consumers are plugged-in, on Facebook, LinkedIn and Twitter. The more fashionable of them read sites such as Bella Naija (http://www.bellanaija.com/), StyleHouseFiles (http://www.stylehousefiles.com/), The Fancy Hub (http://www.thefancyhub.com/), Haute Fashion Africa (http://www.hautefashionafrica.com/) and Ono Bello (http://onobello.com/).
Please ask if you have any questions.