Design a logo for a brand new facility maintenance company -Areté

Excellence in Facilities Services

Reinigung & Pflege

Provide facility maintenance services for commercial buildings. Our target audience is Facility Managers and Property Owners.

Refer to our City Wide logo for Areté's sister company logo. Although we'd like for there to be an obvious distinction between the two, some sort of cohesion would be nice. We'd also like to stick with City Wide's color palatte. We are leaning toward's the main color of the Areté logo being either City Wide Red (PMS 1807) or our Green (PMS 377) 1. PMS 1807 – City Wide Red CMYK: 25/93/78/18 RGB: 163/48/56 Hex: #a33038 2. PMS 1815 – Deep Red CMYK: 32/92/82/39 RGB: 122/36/38 Hex: #7a2426 3. PMS 377 - Green CMYK: 61/23/100/6 RGB: 113/149/0 Hex: #719500 4. PMS 458 – Yellow Beige CMYK: 15/14/72/0 RGB: 222/205/106 Hex: #decd6a 5. PMS Warm Gray 9 CMYK: 48/46/51/12 RGB: 131/120/112 Hex: #837870 6. PMS Cool Gray 11 CMYK: 67/59/52/33 RGB: 77/78/83 Hex: #4d4e5

We have attached the logo of Areté's sister company, City Wide, as a reference so there can be some cohesion between the two.

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