Design a new logo for Swedish accounting service Årsredovisning Online

Buchhaltung und Finanzen

Årsredovisning Online is an accounting related "software as a service". Once every year companies in Sweden need to hand in an annual report to the authorities. Our service helps them create this report. Our primary audience are small business owners, which means they are a very diverse group. A secondary audience, but still important, are accountants, auditors, and other professionals within finance and economics (mainly on the administrative side). Our most important selling feature, and key value, is making something boring, complicated and daunting into a simple and user-friendly task. Note the initial Swedish letter "Å" (http://www.fileformat.info/info/unicode/char/00c5/index.htm or http://www.fileformat.info/info/unicode/char/00e5/index.htm) in our name.

Main color should be R: 254, G: 113, B: 0