Create a brand identity for an exciting new Internet technology

SAFE Network

The SAFE (Secure Access For Everyone) Network is a decentralised data and communications network made possible by efficiently combining the unused hard drive space, CPU power and Internet connections of its users. It’s a global network without servers that offers a level of security and privacy not currently available on the existing Internet. Users of the SAFE Network have full control over their data, while software developers can focus their time building on top of a secure infrastructure.

The SAFE Network is anticipated to attract different groups of people:

- People that want to have complete control over their data and communications (users).
- People that will be rewarded by the network for sharing their internet bandwidth and spare computer resources (farmers).
- People that will be rewarded by the network for improving the network or building great apps for it (developers).

The SAFE Network has a built in cryptocurrency called Safecoin. Safecoins are used to reward both Farmers and Developers. Users need to have safecoins in order to store data on SAFE.

MAX 2 SUBMISSIONS PER DESIGNER
To keep the designs focused and the judging process efficient we would like to restrict designers to a maximum of two submissions. Additional submissions will be disregarded.

LOGO MUST BE COMPLEMENTARY
A logo exists for Safecoin, the cryptocurrency native to the SAFE Network. We want the new logo to be complementary to this logo. This doesn’t mean it has to be the exact same style, but it does mean that it shouldn’t have an opposing style and colour. You will find the Safecoin logo attached to the brief. The colour of the logo is [#5592d7](http://www.colorhexa.com/5592d7).

OPENING THE COMPETITION TO COMMUNITY MEMBERS
An active community has formed around the SAFE Network and some community members have expressed the desire to participate in the design competition. We have asked 99designs to facilitate this, and they have agreed to open up the competition to non-platinum designers before the end of the competition. This means that platinum designers will be able to submit for the first 4 days of the competition while non-platinum designers will be able to submit designs on the fifth day.

BRAND BRIEF
We have also enclosed a more detailed brand brief that highlights the networks most important aspects.