Data Driven Asset Manager Investing in Structured Credit Targeting Financial Institution Clients

Indago Capital

In Latin, Indago means "to search, to investigate, to track down". Indago Capital is a data-driven asset manager investing in structured credit markets. We search, investigate, and track down information to a granular level, then leverage proprietary technology frameworks and invaluable human judgement to decipher the opportunity embedded in the raw data.

The audience is institutional financial firms such as banks, pension funds, insurance companies, family offices and financial professionals. It is not a consumer facing brand but is looking to target these institutional businesses.

Maybe the colors can be a play on “indigo” (staying with the blueer end of indigo rather than violet end).
Fonts expressing modernity and energy versus more serious association with credit.
Graphic play on the word “tracking”, data.
Brand vocabulary / keyword: data-driven
Brand positioning / consistency: structured products, asset-backed, collateralized credit, etc.
Shading in logo and/or template design to reference credit hierarchy or capital structure
Round or square forms for graphics and general design with look being clean