99NONPROFITS: Be part of the change and create a logo for a food-centered social justice non-profit

#RiceAboveHate

We are using food as an educational tool to bring cultural awareness to those without the means or time to understand how food can teach us about various cultures. We hope our endeavors will build community among those we serve while lowering cultural barriers among society.

Target Audience
Age: 20-45 years old

Gender: Male, Female, Non-Binary

Social Background: Educated, living in an urban area, passionate about social justice, educating themselves about other cultures and current events

1. What is the unique, key value that you think should also be reflected in the logo itself?

Unity
Culture
Empowerment
Justice
People-centered
Integrity
Open-mindedness
Innovation
Authenticity
Liberty
Growth
Excellence
Holistic/connectivity

2. How do you feel about colors?
Prefer a colorful logo

3. Write a list of DOs and DONTs
Don’t:
focus on one culture or stereotypical “rice” image such as an asian rice bowl. While the organization was formed due to the rise in hate crimes against the AAPI community, the mission of #RAH is to reduce violence and hate against all marginalized communities.

Do:
Illustrated graphic or symbol
A food-related symbol that represents unity among culture

4. GOAL:
We are looking to develop a logo that clearly shows that we are dedicated to building cross-cultural unity through food.

5. STYLE:
Clean
Approachable
Playful

6. IDEAS:
- Classic and timeless logo that is intergenerational
- Love to have a recognizable symbol that also works stand-alone, such as a rice stalk (see below)
- Love to have something adaptable. For example, companies change their logo during Pride month, we would like to be able to easily add elements of different cultures into the logo for different events if possible.