Small but Mighty! - Bring our Bobcat Logo to Life

Green, Bobcats, or Green Bobcats

We are a PK-12 school district for the small, tightknit community in Ohio. The district is beginning the process of developing a unified brand identity to ensure the district is promoted in a clear, consistent and professional manner. The new brand will replace all current variations of the district logo for use including print materials (letterheads, business cards, newsletters, diplomas), digital materials (website, social media, presentations), athletics (sports uniforms, athletic facilities, apparel), and school building signage and way-finding. The target audience for this brand includes the students, staff, administration, and parents of the district as well as the community as a whole.

We have defined the primary color as “Kelly Green” and are currently exploring Pantone 356C as the official color. We are open to white and black for highlights and outlines.

The district has decided on an "athletic-like" styled logo to represent all facets of the district.

The desired elements of the brand are currently the following:
- Bobcat Head (primary logo)
- The district may engage the winning designer to expand into paw print design concepts.

Important physical descriptors of the Bobcat Head are as follows:
- Big eyes
- Pointed ears (upwards)
- Facial tufts that extrude from the face

Other descriptors of a bobcat as defined by the district:
- Curious
- Daring
- Strong (stronger than they look)
- Powerful
- “Small but Mighty”
- Aggressive, stalking nature - brought out in eyes
- Bobcats don’t “roar” - group prefers something more “prowling” and “menacing”