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:format(webp)/99designs-contests-attachments/124/124879/attachment_124879922)
:format(webp)/99designs-contests-attachments/125/125052/attachment_125052394 "The target audience is around 45M people. Therefore, there is a mature audience, the logo should reflect that and look professional, serious and trustful enough.
They also plan on expanding their main brand into other subbrands, therefore I created a symbol that could be slightly transformed so it could vibe with the original logo, but that could match the other subbrands too. I added examples at the bottom of the presentation. (Unfortunately, I can't include those subbrands logos in this project too, due to the rules. They are there only to help picturing how the brand could look in the future).")
:format(webp)/99designs-contests-attachments/124/124696/attachment_124696413 "It incorporates an eye that represents the survey part of the corporation (we see everything). The eye was created with the \"help\" of the main initials of the business.
On the top of the eye there are 3 similar shapes that radiate from the eye that reinforce the all-seeing idea, but they also create an abstract crown that represents professionalism, experience and status.
I used a more vibrant orange to give it a contemporary look.")
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